DigiLite Solutions

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DigiLite Solutions

Branding and Digital Marketing Services We are an unified creative agency which bring to light unique opportunities for your brand, define the action preferences, design and develop out of the box communication dependent across platforms and guide the communication implementation. We take care of outputs across all the 6 verticals of brand communication from creative solutions, web solutions, digital marketing, conversion optimization, social media marketing, photography and videos, that are clear and unique ranking on your competitive aspects. Here we accept the challenges that comes along the way, we chose to keep moving ahead and savor the journey.

  • Kolkata,India.
  • +91 9674776467, +91 6291485825
  • business.arnabdhani@gmail.com
  • https://digilitesolutions.blogspot.com/
Me

Our Professional Skills

As a full-service digital marketing company, we administer internet marketing, web design, SEO, social media, PPC, email marketing and creative writing services to large scale and small scale businesses that are looking to broadcast their information more efficiently.

Web Design 90%
Web Development 70%
Digital Marketing 95%
Creative Design 90%

Digital Marketing

We provide professional services that help market or advertise your business online, like through search, social media, e-commerce, and paid and non-paid channels. We focus on growing your business by gaining traffic successfully with online marketing services.

Search Engine Optimization

We offer seo services for both large scale and small scale businessess. We can think about what you need and help you to grow easily. our SEO services include link building, comment posting, keyword research, classified posting and website traffic generation.

Social Media Marketing

Social media marketing is a demanding element in staying connected with your crowd. Working independently of, or side-by-side with you, our team helps to keep your social community engaged.

Logo/Banner design

With millions of websites on the information highway you want to be assured your website be highlighted, represents you well, and most importantly, helps your organization grow. We create logo from a variety of options- Textual, Iconic or Abstract to give your business a face.

Video Marketing

We execute a forward-facing marketing strategy that combines appealing video into your marketing campaigns. 83.4% of businesses say that video provides good return on investment. Video marketing can be used for many things from building customer trust, promoting your brand, services or products.

Web Consultation

We help you keep your web content state of the art and the look of your site fresh with our team of web development professionals.

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  • Evolution of Digital Marketing ||Digital Marketing 101||

    ||Digital Marketing 101||

    Evolution of Digital Marketing


    This video is about the evolution of digital marketing, how it all started, and where it stands now. To know more contact us at: business.arnabdhani@gmail.com Visit our website: digilitesolutions.blogspot.com Call us: +91 62 9148 5825


     

  • Importance of On-Page SEO

    What is On-Page SEO?



    On-page SEO (also known as “on-site SEO”) is the method of optimizing web page content for search engines and users. Common on-page SEO methods include optimizing title tags, content, internal links and URLs.
    This is slightly different from off-page SEO, which is optimizing for signals that happen off of your website (for example, back-links).


     Why is On-Page SEO Important?



    Does traditional on-page SEO make a difference in 2020?




    Yup!😎

    In fact, Google’s own “How Search Works” report makes the facts visible:

    Even though Google is MUCH agile than it was back in the day, they still use traditional methods (like looking for a specific keyword on your page).

    And there’s data to back this up.
     


    Our analysis of 1 Million Google search results found an interrelation between keyword-rich title tags and first page rankings.

    And if you search for any competitive keyword, you’ll see that the top-ranking pages nearly all use that exact keyword in their title tag.

    That said:

    "There’s more to on-page SEO than cramming keywords into your page’s HTML".

    To rank your content in 2020, you also need to optimize your content in the following ways:

    ☝User experience

    ✌Bounce Rate and Dwell Time

    👌Search Intent

    ✊Page loading speed

    ✋Click-through-rate

    ---------------------------------------------------------------------------------------------


     Use Your Target Keyword In The First 100 Words Of Your Content




    This is an old school on-page SEO strategy that still makes a way.
    All you need is use your main keyword to be used once in the first 100-150 words of your article.


                                  

    For example, in my article optimized around the keyword “on-page SEO”, I mentioned that keyword right at the top.

    Why is this important?


    Google's spider puts more effort on terms that show up early in your page.


                                     



    Which makes sense. Imagine that you just published an article about Summer Fashion. If your article really was about Summer fashion would it make sense to first use the term “Summer Fashion” halfway down the page?

    Of course not.👎

    Which is why you want to use your keyword somewhere in the first 100 words or so. This is one of those little things that helps Google understand what your website and content is all about.
    -------------------------------------------------------------------------------------------------------------


    Make Your Blog Post Title in an H1 Tag

      
    The H1 tag is like a mini version of the title tag.

    Google has made clear that using an H1 tag “helps Google understand the format of the page”.

    Most platforms (like WordPress) adds the H1 tag to your blog post title automatically . If that’s the case, you don't have t worry.

    But that’s not always the scenario. You want to verify your website’s code to make sure your title is wrapped in an H1. And that your keyword is inside H1 tag.
    -------------------------------------------------------------------------------------------------------------


    Wrap Subheadings in H2 Tags






    Introduce your keyword in at least one of the subheading. And wrap that subheading in an H2 tag.




    Here’s an example of the strategy in action 


    (target keyword="digital marketing tools"):
    ------------------------------------------------------------------------------------------------------------------------------



    Keyword Frequency


    Keyword Frequency is same as it sounds: It’s how many times you use your targeted keyword in your content.


                               
    Google may deny the fact that using the same keyword multiple times helps. But SEO experts with experience will tell you that it surely works.



    Think about it this way:

    Imagine that you have a website that Google thinks is about a specific keyword. But that keyword only appears once or twice on the page. How confident can they be that the page is all about that keyword? Not very.

    On the other hand, if the website or content mentions the keyword 10 times, Google can be more confident about that page’s topic.

    To be clear, this isn’t about keyword packing or anything like that.
                                
    It’s simply mentioning your target keyword a few times to approve to Google that your page really is about that particular topic.

    -------------------------------------------------------------------------------------------------------------


    Use External (Outbound) Links


    External links to associated pages helps Google figure out your page’s topic. It also shows Google that your page is a nerve center of quality information.

    And this is not just a theory. The folks at Reboot Online did an experiment to see if external links assisted improve rankings.

    They designed 10 new websites. Half of the websites linked out to supremacy sites (like Oxford University). The other half did not have any external links.

    And the websites with external links dominated the sites without them.

     Optimize Title and Description Tags


    In this topic I'll teach you how to enhance your title and meta descriptions for SEO.


    According to Google, title tags “help a lot” with your rankings.


    So they’re worth optimizing.

    And it’s the same with your description. Google may not use your description to welcome the content on your page, but searchers use it to figure out which product to click on.

    Front-load Your Title tag

    In my conclusion , your title tag is the most crucial factor for on-page SEO.

    That’s because title tag gives search engines a high-level reasoning of what your page is all about.

    In my experience, the closer the keyword is to the origin point of the title tag, the more impact it has with search engines.

    -------------------------------------------------------------------------------------------------------------

    Use Title Tag Modifiers


    Using modifiers like “best”, “guide”, “checklist”, “fast” and “review” can help you rank for long tail alternatives of your target keyword.




    For example, our guide to learning SEO comprises of the modifiers “New” and “guide”.

    That way, we can rank for long tail alternatives of “learn SEO” like “learn SEO guide”.

    Your strategy will come in handy at this place.

    I quoted the title tag modifier “for SEO” in this list of keyword research tools.

    So my page would show up when people used keywords like “SEO keyword research tools”.

    -------------------------------------------------------------------------------------------------------------

    Unique Content


    Your content must be 100% unique. and when i say unique, i mean no duplicate content.

    you should always publish something that should not repeat the same information that is already available on the internet.

    In other words, create content that brings something new to the table.

    That something new can be:

    New case study, A better list of curated resources, A new tip or strategy, Streamlined step-by-step process or Strong design and UX
    For example, this SEO checklist post ranks #1 in Google for the keyword “SEO checklist”.

    Do you think It ranked #1 because I used my keyword a number of times?
                                       

    That surely helped. But for a competitive term like this, using keywords isn’t enough.


    My page ranks #1 because of it’s uniqueness.
                                         



    Sure, you can find tips and strategies anywhere:

    But it also has lots of strategies and examples that you can only find in this post.

    -------------------------------------------------------------------------------------------------------------


    Valuable Content


    Publishing something that’s unique is a good start, But it’s not enough.


    According to Hosting Facts, 4 million blog posts come out every single day.


    So for your content needs to be SUPER valuable to stand out and get noticed.


    Here are a few methods by which you can make your SEO content insanely valuable:

    Add details: Images, screenshots, and steps makes it easier for someone to use your content.

    Crisp writing: Strong copy-writing will make your content more appealing.

    Updated material: Brand new strategies, steps and examples are best.

    Expert authors: Most content is created by people that have never done the thing they’re asking you to do. Content from someone with first-hand experience is almost always more valuable than something written by a random writer.

    The main thing that makes any checklist post so valuable is the checklist itself.

    It starts off with beginner-friendly stuff.

    And gets more advanced as you work your way through it.

    Along the way, you get a ton of specific details:

    ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



    Contact Us For Complete Digital Marketing Solutions:

    Call us at - +91 6291 485 825
  • 10 Strategies for Marketing Your Business Online


    A strong online marketing strategy will help you upgrade your business. These 10 digital strategies have been confirmed to help companies improve their performance. If you employ them, you could be on your way to creating a concrete internet marketing strategy that promotes you to bring in more customers and retain new ones.



    1. Invest in Web Design??


    We don’t often consider web design as a marketing tactic, but it affects the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing achievements, so if your page is not clean, easy to interpret, and interesting, it won’t matter how much time you set into strategy development – you’re still going to lose customers. If you don't have the design skills to do it yourself, then it's worth hiring some experts to create a website that is modern, attention-grabbing, and mobile friendly.




    2. Use Search Engine Marketing and Optimization


    Search engine marketing and optimization are part of what helps make your business show up higher on a list of search engine results. With a strong SEO strategy, your company website will become linked with the keywords used to find your services. This raises your chances of being the company an individual will choose to work with after searching online.



    3. Affiliate and Associate Programs


    With an affiliate program, people who trust your company can share your information and grow your market on a commission-based platform. An affiliate or associate presentation does not make sense for every company. However, if you do use these, you can promptly see your marketing efforts upgrade without needing to do much yourself.



    4. Hire a Coach or Consultant


    If you’re not an expert in digital and online marketing, take the help of someone who is. There are hundreds of internet marketing educator and consultants available to you, many of whom can give you a consultation about what adjustments you should make to see success. For small business owners who need to focus on other business systems, an educator or consultant can be extremely helpful.



    5. Use Email Marketing


    Sending out emails is not enough. You will want to consider various email lists that supply to the specific needs of each individual and can present a personalized appeal to your campaigns. Take a hard and clear look at the purchasing patternof your customers and use that information to develop your strategy.



    6. Build an Opt-In Email List


    An opt-in email list attracts customers to come to you and sign up to receive email reports. This allows you to connect with latent customers and current clients.



    7. Get Into Articles or News Stories


    Work with a public relations expert to get your company into articles and news stories on topics related to what you do. It will not only help establish you as a trusted professional, but it will introduce your business to an even broader base of audience. You can also sign up for free services that will connect you with writers looking for sources, such as Help a Reporter Out.



    8. Write Online Press Releases


    When you use online press releases, you’re getting your information in a formal setting. This enables newspapers, blogs, or other media sources to view your information and write posts about your company without you needing to put in the attempt to connect and claim a story.



    9. Hold Contests and Giveaways


    People love contests and giveaways. Anytime you can boost promotion from your consumers in exchange for a free product or service or discounts, you will usually see an up-rise in purchases or connections.


    10. Maintain a Blog


    Your blog should be passed down for a number of reasons, including enabling you to consistently post new keywords and optimize the search engine strategy. More than that, your blog becomes somewhere you can offer advice, share bits of information, and really interact with your customers. A long-term relationship begins with trust, and your blog is a great way to build that.



















    To Know more:
    E-Mail us at: business.arnabdhani@gmail.com

    Contact us- +91 6291 485 825
  • 8 Objectives of Social Media Marketing


    Why should you make your business online on social media?



    This relates to ones social media objectives. Are you on social media to advertise your products? To drive traffic to your website? Or to handle your customers?


    Commonly, there are the eight social media objectives you can have:


    1.Increase brand awareness


    Inviting influencers into your alcove is a great way to increase brand awareness and hopefully drive sales. When influencers have an established market that knows and trusts them, once they notice your product(s) and discuss your quality in their content, those notices will develop your reach and raise people’s awareness of your product.



    2.Drive traffic to your website


    We know we're always dwelling about SEO, but trust me, you can figure out how to get traffic to your website even if you don’t have any SEO strategy. You just have to get a bit more creative.
    Advertising and social media offers the top 2 ways to generate more traffic without SEO in place. If you can get a look on your content in the website, you’ll have completed the first hurdle of lead generation, and as the word of mouth spreads, your traffic will start to grow.

    If you’re brand new in the internet, you have to seek targeted attention wherever you go. Create content headlines, share your content widely on social media, run a discount drive or giveaway, and consider working with influencers.

    Everybody starts with a tiny website that doesn’t have any traffic, visitors or audience. Even many of those people start with no money. That doesn’t mean you can’t get your fair share of traffic.
    Start with a content strategy. Make content that echos with your audience and provides real value.
    Instead of relying on ads — because you’re short on cash — you’ll do legwork instead. Promote your content to people who regularly share or view information in your field.
    You might even offer a free product or discount campaign demo to a few influencers. If even one takes you up on it, you can get free advertising and tons of traffic to your website.



    3.Generate new leads

    Lead generation is very essential specially because it enables your business website to create huge traffic and this leads to more sales and higher conversion rates. With good lead generation traffic, you are generating a target group for every searcher who is proactively using the internet to find a product or a service and to purchase it. This method was made easier with Google making it simple to connect with all of the prospects who are searching exactly what you have to offer and you are given a chance to show how different and better your company is. When potential clients are looking for solutions and your business stands out, the chance of modifying from a lead to client rises excessively. If you have a quality lead generation method it will help you a lot in finding the right client your business needs. The best way often for lead generation is to use a lot of different approaches or strategies so you can work out what is the best option for providing good quality lead generation.
    Some of the best methods to generate lead include blogging or content marketing. It’s a very popular approach and very effective for generating leads and even for pre-selling that leads, making it simpler for your sales team. Also, social media is a great way to make your business popular and known to possible leads which are, of course, very helpful. Promotion as well is a classic lead generation tool and it has a lot of possibilities but can be expensive than others. Lastly, get yourself a lead generation expert which will help you a lot in generating new leads or work with the ones you have. A lead generation expert can offer a lot of expertise but for most B2B businesses the most important thing is to generate new leads from outbound telemarketing.
    Today the market is going through a lot of innovations because of the need to accommodate to the various digital marketing tools and online services and while a lot of companies still use classic lead generation methods, recent trends show that buyers are swiftly changing the way they purchase professional services. Companies that do not follow these trends are actively risking because the sales process is far more complex because they ask for awareness and building trust if you want good quality lead generation. This is why lead generation is a process that needs a very detailed plan and that plan will help you to get a steady gain of qualified leads.



    4.Grow revenue (by increasing signups or sales)


    The key is finding the one that works best for you, and doing what you need first to analyse what your business goals are, what your targets are. From there, you can then start to craft and tailor your strategy specifically to work for you. Each business will have somewhat different nature and depending on what risks are involved. Social Media Marketing (SMM), is quickly becoming one of the most efficient ways to engage with your customers online.

    In this digital world, most people will have subscribed to one or more social media platforms on the web. It is where the majority of people spend their time connecting, catching up, sharing content with each other, and in some cases making purchases as well.

    Your best interests should be where your audience is and leverage the social media platforms. Some companies are choosy about which social media platform they want to build their brands around. Exquisitely, you want to be present on various platforms, specially the leading social media such as Facebook and Instagram.



    5.Business profiles


    Many of the leading social media platforms today have the choice to create a business account.

    These business accounts have added benefits compared to the ordinary user accounts in that they have tracking tools built-in, and this gives you the option to promote content or posts to have extended reach of your brand.
    Despite, having a business profile is only the first step, the next step is to create meaningful and quality content on your profile so that your audience can interact and relate to it. Also, having a business profile builds the presence and awareness of your brand or business.


    6.Increase engagement

    Having a committed social media account for your business enables you a much greater ability to engage with your customers.
    Higher commitment with your audience strengthens your credibility as a company and builds trust.

    Also, one thing that most people use social media for, is to seek validation. Being present in social media means that your brand is connecting with its audiences, and this connection, in turn, will have a ripple effect. Depending on your classification of business, you might also want to offer controlled customer services through social media. The purpose is to make your audience feel like their comments, are heard and listened to.



    7.Boost brand engagement


    Brand engagement signifies an emotional commitment to your brand and your targeted audience. It’s more than brand awareness; it is loyalty and word-of-mouth marketing. Brand engagement is important both internally and externally. Building the brand internally and obtaining employee undertaking with the brand helps to solidify further and build the brand ultimately improving the brand for consumers.
    Social media has given new definition to word-of-mouth marketing and the ability for consumers to interact with brands on new levels and build relationships in new ways. Brand engagement goes hand in hand with customer engagement and committed customers make clear to increased revenues, profitability, and market share.
    Promoting your company and its offerings isn't always enough nowadays. Creating community around your brand can be an important part of its success.

    Advertising used to be the main way companies made themselves known. Usually, the companies that produced the most ads received the most attention. Times have changed considerably. Today's thriving companies are creating community around their brands.
    Ray Li, CEO of Sene says "Today, brand-building is not primarily through one-way communication via advertising," An online and offline store company that creates custom-made clothing. "The new way is co-creation, enabling customers to build your brand with you."



    8.Provide social customer service


    Social media customer service is the practice of providing customer support through social media channels such as Facebook and Twitter? to meet clients where they are and quickly answer there questions. 69% of customers consider fast resolution of the problem is important to good service, making social customer support invaluable. Apparently, social media sites have grown to become more than emergent platforms for marketing and advertising. Increasingly, they are also logical and important channels through which consumers seek and accept customer service, especially with the growth of conversational businesses.



    According to the Q2 2016 Sprout Social Index, 90% of surveyed clients have used social media in some way to connect with a brand. Further, over a third (34.5 percent) said they preferred social media to traditional channels like phone and email.






    To Know more:
    E-Mail us at: business.arnabdhani@gmail.com
    Contact us- +91 6291 485 825
  • 5 Benefits of Internet Marketing for Companies- 2020 Trends


                         Internet marketing refers to the use of the internet, and social media to promote goods and services. Companies can apply various tools to market their products or business. These are social media marketing, blogging, pay per click, content marketing, direct marketing, and many more. Successful online advertising makes sure to increase traffic to your website and increases return on investment.


    Here you can find some of the assets of Internet Marketing to businesses.


    1. Global Reach

    Internet marketing contributes businesses with a wide base of consumer for their goods or services. With the internet, all types of businesses, from MNC's to small and medium businesses, have access to millions of prospective customers. Your adverts are seen by many consumers through the advertising methods that you use. The more the number of users that visit your page, the higher the sales you will make.

    2. Round the clock Marketing

    One of the benefits of online marketing campaigns are one will be advertising their business 24 hours every day. You don't even have to worry about staff wages or store hours. Additionally, the time discrepancy in the different parts of the world will not affect your marketing campaigns. Your targeted consumers can connect to your website and market products and services regardless of the time or fear of closing hours.

    3. Low cost

    In any marketing campaign, cost is a crucial factor that must be considered as it affects the company’s budget. Businesses can avoid the high expenditure of marketing that is combined with traditional forms of advertising by taking advantage internet marketing and blogging. Internet marketing is way cheaper than radio and television ads or creating and mounting billboards. Marketing though your blog or website is one of the ways you can advertise effectively online without any hassle.

    4. Social media

    Social media plays a major role in modern world advertising. This is because customers tend to look at reviews and comments posted by other consumers online. In today's world people go online for all sorts of queries. Businesses can easily incorporate social media in their advertising campaigns and make profits from customers that rely heavily on social media.

    5. Builds lasting relationships

    As long as your business has an online existence, your customers will always find you. With internet marketing, customers can easily access the email addresses or contacts of both the prospects and the buyers. One can use this information to send updates to their customers regarding new products or services, special discounts, new coupons and products available. Additionally, businesses can continue connecting with their clients after the sale.




    Today, there is an up rise in the number of consumers who buy products and services online. As a result, more and more companies are now resorting to internet marketing to associate with their customers and promote their products and services online. This sets them unique from their competitors and it helps them to increase their profit margins.


    To know more visit: digilitesolutions.blogspot.com
    E-Mail us: business.arnabdhani@gmail.com
    Contact us: +91 6291485825

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    Evolution of Digital Marketing ||Digital Marketing 101||

    ||Digital Marketing 101|| Evolution of Digital Marketing This video is about the evolution of digital marketing, how it all started, and whe...

    ADDRESS

    Kolkata,India

    EMAIL

    business.arnabdhani@gmail.com

    TELEPHONE

    +91 9674776467
    +91 6291485825

    WEBSITE

    digilitesolutions.blogspot.com/