Importance of On-Page SEO
What is On-Page SEO?
On-page SEO (also known as “on-site SEO”) is the method of optimizing web page content for search engines and users. Common on-page SEO methods include optimizing title tags, content, internal links and URLs.
This is slightly different from off-page SEO, which is optimizing for signals that happen off of your website (for example, back-links).
Why is On-Page SEO Important?
Does traditional on-page SEO make a difference in 2020?
In fact, Google’s own “How Search Works” report makes the facts visible:
Even though Google is MUCH agile than it was back in the day, they still use traditional methods (like looking for a specific keyword on your page).
And there’s data to back this up.
Our analysis of 1 Million Google search results found an interrelation between keyword-rich title tags and first page rankings.
And if you search for any competitive keyword, you’ll see that the top-ranking pages nearly all use that exact keyword in their title tag.
That said:
"There’s more to on-page SEO than cramming keywords into your page’s HTML".
To rank your content in 2020, you also need to optimize your content in the following ways:
☝User experience
✌Bounce Rate and Dwell Time
👌Search Intent
✊Page loading speed
✋Click-through-rate
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Use Your Target Keyword In The First 100 Words Of Your Content
This is an old school on-page SEO strategy that still makes a way.
All you need is use your main keyword to be used once in the first 100-150 words of your article.
For example, in my article optimized around the keyword “on-page SEO”, I mentioned that keyword right at the top.
Why is this important?
Google's spider puts more effort on terms that show up early in your page.
Which makes sense. Imagine that you just published an article about Summer Fashion. If your article really was about Summer fashion would it make sense to first use the term “Summer Fashion” halfway down the page?
Of course not.👎
Which is why you want to use your keyword somewhere in the first 100 words or so. This is one of those little things that helps Google understand what your website and content is all about.
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Make Your Blog Post Title in an H1 Tag
Google has made clear that using an H1 tag “helps Google understand the format of the page”.
Most platforms (like WordPress) adds the H1 tag to your blog post title automatically . If that’s the case, you don't have t worry.
But that’s not always the scenario. You want to verify your website’s code to make sure your title is wrapped in an H1. And that your keyword is inside H1 tag.
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Wrap Subheadings in H2 Tags
Introduce your keyword in at least one of the subheading. And wrap that subheading in an H2 tag.
Here’s an example of the strategy in action
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Keyword Frequency
Keyword Frequency is same as it sounds: It’s how many times you use your targeted keyword in your content.
Google may deny the fact that using the same keyword multiple times helps. But SEO experts with experience will tell you that it surely works.
Think about it this way:
Imagine that you have a website that Google thinks is about a specific keyword. But that keyword only appears once or twice on the page. How confident can they be that the page is all about that keyword? Not very.
On the other hand, if the website or content mentions the keyword 10 times, Google can be more confident about that page’s topic.
To be clear, this isn’t about keyword packing or anything like that.
It’s simply mentioning your target keyword a few times to approve to Google that your page really is about that particular topic.
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Use External (Outbound) Links
External links to associated pages helps Google figure out your page’s topic. It also shows Google that your page is a nerve center of quality information.
And this is not just a theory. The folks at Reboot Online did an experiment to see if external links assisted improve rankings.
They designed 10 new websites. Half of the websites linked out to supremacy sites (like Oxford University). The other half did not have any external links.
And the websites with external links dominated the sites without them.
Optimize Title and Description Tags
In this topic I'll teach you how to enhance your title and meta descriptions for SEO.
According to Google, title tags “help a lot” with your rankings.
So they’re worth optimizing.
And it’s the same with your description. Google may not use your description to welcome the content on your page, but searchers use it to figure out which product to click on.
Front-load Your Title tag
In my conclusion , your title tag is the most crucial factor for on-page SEO.
That’s because title tag gives search engines a high-level reasoning of what your page is all about.
In my experience, the closer the keyword is to the origin point of the title tag, the more impact it has with search engines.
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Use Title Tag Modifiers
Using modifiers like “best”, “guide”, “checklist”, “fast” and “review” can help you rank for long tail alternatives of your target keyword.
For example, our guide to learning SEO comprises of the modifiers “New” and “guide”.
That way, we can rank for long tail alternatives of “learn SEO” like “learn SEO guide”.
Your strategy will come in handy at this place.
I quoted the title tag modifier “for SEO” in this list of keyword research tools.
So my page would show up when people used keywords like “SEO keyword research tools”.
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Unique Content
you should always publish something that should not repeat the same information that is already available on the internet.
In other words, create content that brings something new to the table.
That something new can be:
New case study, A better list of curated resources, A new tip or strategy, Streamlined step-by-step process or Strong design and UX
For example, this SEO checklist post ranks #1 in Google for the keyword “SEO checklist”.
Do you think It ranked #1 because I used my keyword a number of times?
That surely helped. But for a competitive term like this, using keywords isn’t enough.
My page ranks #1 because of it’s uniqueness.
Sure, you can find tips and strategies anywhere:
But it also has lots of strategies and examples that you can only find in this post.
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Valuable Content
Publishing something that’s unique is a good start, But it’s not enough.
According to Hosting Facts, 4 million blog posts come out every single day.
So for your content needs to be SUPER valuable to stand out and get noticed.
Here are a few methods by which you can make your SEO content insanely valuable:
Add details: Images, screenshots, and steps makes it easier for someone to use your content.
Crisp writing: Strong copy-writing will make your content more appealing.
Updated material: Brand new strategies, steps and examples are best.
Expert authors: Most content is created by people that have never done the thing they’re asking you to do. Content from someone with first-hand experience is almost always more valuable than something written by a random writer.
The main thing that makes any checklist post so valuable is the checklist itself.
It starts off with beginner-friendly stuff.
And gets more advanced as you work your way through it.
Along the way, you get a ton of specific details:
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