8 Objectives of Social Media Marketing
Why should you make your business online on social media?
This relates to ones social media objectives. Are you on social media to advertise your products? To drive traffic to your website? Or to handle your customers?
Commonly, there are the eight social media objectives you can have:
1.Increase brand awareness
Inviting influencers into your alcove is a great way to increase brand awareness and hopefully drive sales. When influencers have an established market that knows and trusts them, once they notice your product(s) and discuss your quality in their content, those notices will develop your reach and raise people’s awareness of your product.
2.Drive traffic to your website
We know we're always dwelling about SEO, but trust me, you can figure out how to get traffic to your website even if you don’t have any SEO strategy. You just have to get a bit more creative.
Advertising and social media offers the top 2 ways to generate more traffic without SEO in place. If you can get a look on your content in the website, you’ll have completed the first hurdle of lead generation, and as the word of mouth spreads, your traffic will start to grow.
If you’re brand new in the internet, you have to seek targeted attention wherever you go. Create content headlines, share your content widely on social media, run a discount drive or giveaway, and consider working with influencers.
Everybody starts with a tiny website that doesn’t have any traffic, visitors or audience. Even many of those people start with no money. That doesn’t mean you can’t get your fair share of traffic.
Start with a content strategy. Make content that echos with your audience and provides real value.
Instead of relying on ads — because you’re short on cash — you’ll do legwork instead. Promote your content to people who regularly share or view information in your field.
You might even offer a free product or discount campaign demo to a few influencers. If even one takes you up on it, you can get free advertising and tons of traffic to your website.
Lead generation is very essential specially because it enables your business website to create huge traffic and this leads to more sales and higher conversion rates. With good lead generation traffic, you are generating a target group for every searcher who is proactively using the internet to find a product or a service and to purchase it. This method was made easier with Google making it simple to connect with all of the prospects who are searching exactly what you have to offer and you are given a chance to show how different and better your company is. When potential clients are looking for solutions and your business stands out, the chance of modifying from a lead to client rises excessively. If you have a quality lead generation method it will help you a lot in finding the right client your business needs. The best way often for lead generation is to use a lot of different approaches or strategies so you can work out what is the best option for providing good quality lead generation.
Some of the best methods to generate lead include blogging or content marketing. It’s a very popular approach and very effective for generating leads and even for pre-selling that leads, making it simpler for your sales team. Also, social media is a great way to make your business popular and known to possible leads which are, of course, very helpful. Promotion as well is a classic lead generation tool and it has a lot of possibilities but can be expensive than others. Lastly, get yourself a lead generation expert which will help you a lot in generating new leads or work with the ones you have. A lead generation expert can offer a lot of expertise but for most B2B businesses the most important thing is to generate new leads from outbound telemarketing.
Today the market is going through a lot of innovations because of the need to accommodate to the various digital marketing tools and online services and while a lot of companies still use classic lead generation methods, recent trends show that buyers are swiftly changing the way they purchase professional services. Companies that do not follow these trends are actively risking because the sales process is far more complex because they ask for awareness and building trust if you want good quality lead generation. This is why lead generation is a process that needs a very detailed plan and that plan will help you to get a steady gain of qualified leads.
4.Grow revenue (by increasing signups or sales)
The key is finding the one that works best for you, and doing what you need first to analyse what your business goals are, what your targets are. From there, you can then start to craft and tailor your strategy specifically to work for you. Each business will have somewhat different nature and depending on what risks are involved. Social Media Marketing (SMM), is quickly becoming one of the most efficient ways to engage with your customers online.
In this digital world, most people will have subscribed to one or more social media platforms on the web. It is where the majority of people spend their time connecting, catching up, sharing content with each other, and in some cases making purchases as well.
Your best interests should be where your audience is and leverage the social media platforms. Some companies are choosy about which social media platform they want to build their brands around. Exquisitely, you want to be present on various platforms, specially the leading social media such as Facebook and Instagram.
5.Business profiles
Many of the leading social media platforms today have the choice to create a business account.
These business accounts have added benefits compared to the ordinary user accounts in that they have tracking tools built-in, and this gives you the option to promote content or posts to have extended reach of your brand.
Despite, having a business profile is only the first step, the next step is to create meaningful and quality content on your profile so that your audience can interact and relate to it. Also, having a business profile builds the presence and awareness of your brand or business.
6.Increase engagement
Having a committed social media account for your business enables you a much greater ability to engage with your customers.
Higher commitment with your audience strengthens your credibility as a company and builds trust.
Also, one thing that most people use social media for, is to seek validation. Being present in social media means that your brand is connecting with its audiences, and this connection, in turn, will have a ripple effect. Depending on your classification of business, you might also want to offer controlled customer services through social media. The purpose is to make your audience feel like their comments, are heard and listened to.
Higher commitment with your audience strengthens your credibility as a company and builds trust.
Also, one thing that most people use social media for, is to seek validation. Being present in social media means that your brand is connecting with its audiences, and this connection, in turn, will have a ripple effect. Depending on your classification of business, you might also want to offer controlled customer services through social media. The purpose is to make your audience feel like their comments, are heard and listened to.
7.Boost brand engagement
Brand engagement signifies an emotional commitment to your brand and your targeted audience. It’s more than brand awareness; it is loyalty and word-of-mouth marketing. Brand engagement is important both internally and externally. Building the brand internally and obtaining employee undertaking with the brand helps to solidify further and build the brand ultimately improving the brand for consumers.
Social media has given new definition to word-of-mouth marketing and the ability for consumers to interact with brands on new levels and build relationships in new ways. Brand engagement goes hand in hand with customer engagement and committed customers make clear to increased revenues, profitability, and market share.
Promoting your company and its offerings isn't always enough nowadays. Creating community around your brand can be an important part of its success.
Advertising used to be the main way companies made themselves known. Usually, the companies that produced the most ads received the most attention. Times have changed considerably. Today's thriving companies are creating community around their brands.
Ray Li, CEO of Sene says "Today, brand-building is not primarily through one-way communication via advertising," An online and offline store company that creates custom-made clothing. "The new way is co-creation, enabling customers to build your brand with you."
8.Provide social customer service
Social media customer service is the practice of providing customer support through social media channels such as Facebook and Twitter? to meet clients where they are and quickly answer there questions. 69% of customers consider fast resolution of the problem is important to good service, making social customer support invaluable. Apparently, social media sites have grown to become more than emergent platforms for marketing and advertising. Increasingly, they are also logical and important channels through which consumers seek and accept customer service, especially with the growth of conversational businesses.
According to the Q2 2016 Sprout Social Index, 90% of surveyed clients have used social media in some way to connect with a brand. Further, over a third (34.5 percent) said they preferred social media to traditional channels like phone and email.
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